Presenting the Susy Jack Collection
"I thought that exploring the place where art and craftsmanship meet, and combining that with a modern approach to style, was a great starting point for a Wedding Collection."
"I want the couple to feel a strong connection to the artwork, and the mood of the wedding day itself - which is always such as happy day."
"I also liked the idea of carefully preserving beauty and nature as a keepsake. To me, that dovetailed so nicely with the beautiful image of a bride going through her wedding album - maybe years after the wedding itself - and having lovely memories to enjoy."
Meet the Artist: Interview with Susy Jack*
We've long been fans of Susy Jack* and her bold take on design so we were thrilled when she said yes to collaborating with us on a wedding collection. The suites she created represent all of the things we love about her aesthetic: they are fresh and modern but have a timeless sensibility. We asked Susy some questions about the collection and her process.
What was your inspiration for this collection?
My inspiration for this collection was to bring my most-loved motifs from decorative arts into a fresh, inviting, welcoming and stylish new place. I grew up in a house full of vintage and antique items. I was surrounded by decorative objects and they were a huge influence on my own creativity. I thought that exploring the place where art and craftsmanship meet, and combining that with a modern approach to style, was a great starting point for a wedding collection.
A shot of sketch boards on Susy's desktop. Woven cloth Susy found at a flea market on the West Side.
What was your process like?
My process is actually very mental--I spend a lot of time thinking before I get down to work. Often I'll perceive what I want something to look like before it even hits paper. I don't do a whole lot of sketching outwardly but in my mind. I sketch all day and play with ideas. Usually my sketchbooks are more filled with words than drawings; when I sit down to work, I often have words in mind instead of images. I'll want something to evoke humor, or love, or happiness or a combination of emotions and ideas.
How was the process different knowing you were designing for wedding invitations? (or was it?)
I like a finished design to be a combination of beauty and usability. So designing for wedding was an especially fun challenge because there are so many pieces in a suite--and they go together but also need to work independently and do their jobs beautifully. So the motifs I designed all needed to be flexible in a really thoughtful way. For me that's a dream challenge!
Each suite is like a mini-collection, which I hope the bride will see as her very own. When looking back I want the couple to feel a strong connection to the artwork and the mood of the wedding day itself--which is always such a happy day--but nuanced for each couple. I was careful to pick designs which are open-ended. Whether I'm designing my own products or a suite for a couple on their wedding day, the person or people who will use, send and receive the item are always with me while I'm working. I want them to be thrilled and feel the design was made for them. For me that is a huge inspiration.
Susy's studio. One of Susy's sketches which became "Tropic".
Is there one design in the collection you're most excited about or was the most fun to work on?
That's a good question! I think it was the Bohemian direction. I love overlapping patterns and the idea of using a different pattern for each piece in the suite is so much fun. I thought this direction would be a great choice for an exotic destination wedding. I was hoping to bring a feeling of travel and having new experiences through the combination of different designs. I loved the image of invitees receiving the differently patterned pieces in the mail--I thought it would be exciting to send and to receive as the day approaches.
My other favorite is the Tropical version, which began with the idea of Symmetrical Nature. I was really inspired by pressed flower arrangements and loved the concept of nature growing almost symmetrically--but never exactly so. I also liked the idea of carefully preserving beauty and nature as a keepsake. To me, that dovetailed so nicely with the beautiful image of a bride going through her wedding album--maybe years after the wedding itself--and having lovely memories to enjoy.
What usually sparks a design idea for you?
I'm an inspiration omnivore, which helps when you live in the middle of New York City. Usually an idea is sparked by browsing a flea market, museum or other place that's full of textural objects from bygone days but I also love the latest fashion and art. I try to get out and about and take in a lot of the real world: what people are wearing, what exhibits are happening. I love looking closely at something and figuring out what exactly it is that I like about it or what makes me interested in it. Then I start to work on my own new ideas. It's always amazing to see how looking closely, paying attention and being in the moment can make things come to life, creatively. It can be difficult to remember to stop and actually look more closely at something for a quiet, thoughtful moment, see it in all it's dimensions, experience it. I love doing that. It's always worth the time.