There’s a new babe in town! Elliot is the newest baby to join the growing H!L family and we are thrilled! Almost as adorable as Elliot’s button nose is his letterpress printed birth announcement designed by our very own Anna Hurley. How cute are the worms and mushrooms?!

Welcome Elliot and congratulations Kelly & Erich!

Have you heard of Zulily?

Zulily is a fab, beautifully curated listing of brands that specialize in kids and moms, be it clothing, decor, ephemera or stationery of course!

They have weekly and daily coupons and promos.  It’s simple and painless to join the list (we love avoiding spam, too)— just provide your name and e-mail and you’re set. They even have some deals for non-moms… and it’s good inspiration for mom-wannabes.

Hello!Lucky has a current promo, through 11/9/2010, that’s good for our birth announcements and great for holiday cards too.

Peruse the cuteness!

Some of our favorite stores for kids’ stuff are their favorites too. They represent blabla, HABA, Zid Zid, Urban Smalls, Kiwi Industries and many more!

New mom Adele poses her daughter, Mila, in an array of adventurous scenes as her maternity leave hobby – we could just melt from the cuteness.

We are thrilled to announce the arrival of two new Hello!Lucky babies, both miraculously born on September 26 (which also happened to be Sabrina’s wedding anniversary)!

The darling and lovely Miss Olivia O’Donnell (and her adorable birth announcement)…

and the cute-as-a-button Mr. Lucas Tan…

And congratulations to Jennifer and Ryan and Celine and Tang, the proud parents! Hello, lucky babies!!