Last April our friend Tess Darrow, founder of Egg Press, challenged us, our fans, and anyone who wanted in to write 30 letters in 30 days. Her motive was pure with its intention to reconnect people with the act of letter-writing. The campaign took on a life of its own with social media abuzz and thousands of letters flying out the door. We received more than double what we expected in sign-ups, an amazing response, and gave away 8,000 cards free of charge, all in hopes of promoting joy, creativity, expression and connection!
This year, Hello!Lucky and Egg Press will donate 5,000 kits to the cause (that's 20k cards)! We've also partnered with Sakura of America who has graciously donated 5k Gelly Roll pens, Paper Source who will be selling our Write_On exclusive super kit and dozens of boutiques nation-wide to distribute kits. You may also order a kit here on our newly launched Write_On website!