Hello!Lucky is founded in the belief that creativity, positivity, humor, and kindness are the key ingredients to a life-well lived. We believe in bringing playful exuberance to everything we make, and to creating products that deepen connections between people and their loved ones.  We believe that everyone deserves the opportunity to express themselves and to live in a world that affirms beauty, diverse experiences, and kindness.

Hello!Lucky’s story started when sisters and co-founders Eunice James and Sabrina Moyle were growing up in Asia surrounded by ebullient and thriving Asian pop and craft culture, an international community, and Eastern spiritual wisdom, and supported by parents who were equal parts creative, adventurous, nerdy, and pun-tastic. Eunice and Sabrina’s earliest collaborations included everything from imagined children’s books to dollhouses and puppet shows.  

Hello!Lucky officially came into being in 2003 when Eunice, a gifted illustrator, got obsessed with the craft of letterpress, which creates beautiful, tactile prints that offer a humanizing counterpoint  our fast-paced digital world. Sabrina, a creative entrepreneur, dove in to get Hello!Lucky off the ground with its first collection of letterpress printed greeting cards which pushed the envelope with exuberant illustrations and fun puns. Years later, Hello!Lucky is an award-winning design studio working with dozens of partners to design products ranging from best-selling children’s books to bedding, ceramics, socks, stationery, custom photo albums and more. Check out our list of partners.

Hello!Lucky is all about using creativity to amplify human kindness. Since 2015, we have consistently used our brand platform and talent to give back -- co-founding the non-profit Write_On Campaign with Egg Press, creating protest posters for the Women’s March on Washington that were downloaded over 5,000 times, selling cause pins that have raised over $20K for charities we believe in, creating Mother’s and Father’s Day cards for the non-profit Option B, and writing books for children, parents, and youth to encourage empathy, kindness, community service and creative civic action.

We’re a small team of ladies, we love what we do, and it’s really all thanks to you! Follow us on Instagram to stay in the loop.


Egg Press is Hello!Lucky’s production and distribution partner for our American-made, hand-crafted letterpress greeting card collection.  A phenomenal woman-owned business in Portland, OR, that employs over 20 people, Egg Press beautifully crafts our greeting cards and is responsible for sales and distribution.  In addition, the Egg Press team are our dear friends, supporters, and collaborators, sharing Hello!Lucky’s commitment to creating high quality, creative, and meaningful products that make the world a better place.

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